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A Practical Guide to measuring and managing Customer Annual Average Value (AAV)

Understand your true customer value and learn how to turn one-time buyers into repeat and loyal customers.

Whether you’re in clothes and apparel or other discretionary retail, this eBook will arm you with everything you need to know to help your brand increase its customer retention and profit.

When it comes to business growth, maximising the value of your customer base can’t be overstated. But the question is:

How do you exactly increase their Annual Average Value?

If you want to provide the best possible customer experience and grow your brand loyalty, NOW is the perfect time to revisit your customer lifecycle stages and learn the best practices to drive engagement, advocacy and long-term customer retention. 

In this ebook, you will learn:

  • What AAV is and its importance in measuring the impact of your marketing and acquisition initiatives
  • Why AAV is more useful than calculating the customer lifetime value (CLV)
  • How to calculate and increase the AAV of your customers
  • The different customer lifecycle stages and how to build incentive programs that retain customers
  • How to strengthen customer relationships with effective communication
  • How to optimise your onboarding process to influence loyalty and engagement
Retail professional analysing customer data to optimise Annual Average Value (AAV)

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