Targeted offers can be triggered by geo-targeting to attract customers in store when nearby, by interest or attributes stored to their profile, or based on past (and changes in) behaviour.

Customer Benefits

• Receives information or offers at a time that is relevant and opportune to them
• Receives information or offers that are relevant and engaging based on their preferences and behaviours
• Recognises the benefits of a customer profile with the brand through a feeling of being known and valued
• Can take advantage or timely and relevant offers and information to purchase new products or services
• Will be notified of offers and relevant information in real time when subscribed to notifications
• Feels known and valued as a customer

Business Benefits

• Using geo-targeting customers are encouraged to go in store at a time when they are nearby with an offer to encourage purchase
• Increases engagement through timely and relevant offers that are personalised for the customer
• Provides additional reason for a customer app to be used with notifications on (if applicable)
• Increased chances of purchase and higher ATV through timely and relevant messages at a time when the customer is showing behaviours or attributes that they are ready to shop