We’re all conditioned to take the word of our friends and family over those of advertising and studies have shown time and again that the most effective marketing comes from personal referrals. With the prevalence of fast sharing platforms such as social media, chat, email and SMS, sharing opinions and recommendations has never been faster or easier.
To capitalise on this, smart brands are offering quick ways for their customers to share product and brand information and positive reviews to their network, and often rewarding them as both an incentive and positive brand sentiment for this desired behaviour.
