Here at Omneo, every implementation starts with a demo of what our product can do. We've lived the highs of endless opportunity, and the lows of possibility paralysis - that's why we've put together this quick reference guide to keep the experience and customer data unification ideas flowing. Happy Strategising!

Definitions

Customer Data Platform (CDP)

Packaged software which creates a persistent, unified customer database that is accessible to other systems.

Customer Relationship Management (CRM)

Allows companies to manage and analyse interactions with past, current and future customers.

Data Management Platform (DMP)

A unifying platform to collect, organise and activate audience data from multiple sources.

Business Intelligence (BI)

A set of processes and technologies that can derive meaningful information from raw business data.

*Disclaimer: These are general features of platforms that use these terms, feature sets will differ by platform provider.

Top Retail Use Cases

• Reliably identify your best customers and create a dialogue and strategy around them at the start of a visit in store or online, rather than just when they have their credit card in hand. 
• Give customers utility via a single-view-of-brand, so they can pick up where they left off and create cumulative value in the form of a transaction or tracked interaction.
• Get product and marketing teams moving faster without data and analytics bottlenecks.
• Invest in, own and nurture direct customer relationships rather than paying aggregators and advertising platforms for the privilege to talk to your own known customers.
• Develop an personalised incentive program that recognises and rewards customers proportionately to the value they bring instead of profit destroying blanket discount wars.

By maintaining a focus on customer data quality, you can create robust experiences that lay the groundwork for more innovative experience with less risk of failure. For more on turning data into experiences get in touch.