Customer Benefits

• The customer can receive personalised offers based on their browsing to encourage purchase
• New services or offerings to overcome barriers to purchase online can be offered when consistent trends in browsing behaviour are recognised

Business Benefits

• Browsing behaviour can be attributed to sales for more accurate ROI reporting across channels
• Browsing to purchase behaviour can uncover new business opportunities to offer services, incentives or messages to encourage online purchase by overcoming any barriers
• Enabling tailored offers or incentives based on browsing behaviour and products viewed can encourage purchase and increase revenue.
• Combining previously siloed data points via Omneo’s centralised integrations.